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Start My Idea: AI-Defensible Skills
5 Ideas Based on Today's Trend
AI is coming for the fluff.
But it's not coming for the folks who know how to do stuff that can’t be easily copied by a language model with a nice voice and fancy graphs.
In a world where AI can write emails, generate code, and whip up your dinner plans… the real power lies in having AI-defensible skills.
Let’s talk about how you can turn those into simple, scrappy businesses.
TODAY’S TREND
📈 Teaching AI-Defensible Skills
AI’s eating up repetitive knowledge work faster than your uncle finishes Thanksgiving dinner. But guess what? There’s a rising hunger for human-taught, AI-resistant skills like critical thinking, hands-on trades, emotional intelligence, creative ideation, and leadership. People aren’t just buying courses anymore. They’re buying transformation. And that’s where you come in.
TODAY’S IDEAS
💡Ideas based on today’s trend
💡 SkillBuilder Circles – Micro-Skill Learning Pods
Turn your knowledge into bite-sized, high-impact learning groups. Think book clubs…but for mastering real-world skills like negotiation, public speaking, or creative problem solving.
Where to start: Charge a monthly fee for intimate, cohort-based learning circles. Use Zoom, WhatsApp, and Notion. Market on LinkedIn and Reddit communities craving human connection and skill sharpening.
💡 Crafted by Hand – “Non-Digital” Masterclasses
Run workshops that teach skills no AI can replicate: pottery, woodworking, cooking, gardening, sewing, blacksmithing.
Where to start: Offer in-person or hybrid workshops. Sell starter kits. Upsell digital follow-ups or advanced courses. Partner with local makerspaces or farmer’s markets.
💡 EQ Academy – Emotional Intelligence for Leaders
Teach soft skills that hard-code bots can’t fake: empathy, listening, conflict resolution, decision-making. Great for managers, HR pros, and founders.
Where to start: Package it as a corporate workshop, an online course, or a 1:1 coaching service. Companies are throwing money at leadership development post-COVID.
💡 FixIt Club – The School of Hands and Hustle
Every month, teach people how to fix or build one practical thing. From patching drywall to tuning a bike to sewing on a damn button.
Where to start: Build a "subscription-based guild." Deliver DIY kits with tools, hold monthly livestreams, and build an archive of human-only knowledge (aka stuff YouTube can’t explain in 10 minutes). Bundle with “Earn-While-You-Learn” to teach, then sell what you build.
💡 The UnGoogleables – Exercise Skills That Can’t Be Googled or GPT’d
Critical thinking through murder mystery nights. Creativity through absurd product design challenges. Decision-making by running “fake startup simulations” under stress.
Where to start: Position this as high-end corporate offsites, remote team workshops, or homeschool enrichment. Use a “game-first” model with paid digital experiences, printable card decks, and facilitator kits for groups.
AI isn’t the enemy. It’s the environment. And in this new world, the people who win are the ones who teach skills that AI can’t steal.
Whether you're a creative, a coach, a coder, or just someone who’s really good at something, there’s someone out there who’d pay to learn it from you.
So… what skill could you teach?
Until next time,
Dwayne & Matt
“I'm not saying I'm going to change the world, but I guarantee you that I will spark the brain that will change the world.” - Tupac Shakur