Start My Idea: Chief Experience Officers

There’s a new sheriff in the C-suite of executives…and they’re not here to play with spreadsheets.

They’re called Chief Experience Officers (CXOs) and they’ve got one mission:
Turn every customer interaction into a damn good story.

Companies are hiring them like they’re giving out free donuts at Krispy Kreme.

Why? Because in today’s market, how a customer feels is the product.

But here’s the kicker: These shiny new CXOs are armed with big titles and bigger budgets...

But hardly any tools made just for them.

That’s your opportunity.

Let’s talk about building for the people designing unforgettable experiences.

TODAY’S TREND
📈 Chief Experience Officers

Chief Experience Officers are no longer a “nice-to-have.” They’re a must-have. As brands compete on experience over price, the CXO is now in the driver’s seat…steering customer satisfaction, loyalty, and emotional connection. Big titles need big toys. Which means if you build the right B2B tools tailored to this role, you’re not just selling a product. You’re selling a superpower. And superpowers don’t come cheap.

TODAY’S IDEAS
💡Ideas based on today’s trend

💡 WowBot

This is your CXO’s secret weapon. An AI tool that suggests delight tactics based on customer data.

Where to start: Integrate with CRMs like HubSpot or Salesforce. Charge for API usage + emotional impact A/B testing tools. CXOs pay for moments that make customers cry happy tears.

💡 Touchpoint Audit Co.

CXOs need to know where they’re screwing up before they can fix it. Launch an agency that mystery shops, audits user flows, reviews call transcripts, and delivers a CX Scorecard.

Where to start: This is a service play. Charge retainers for monthly audits.
Add-on upsells like employee empathy training, chatbot tone optimization, and tone-of-voice makeovers.

💡 FeedbackForge

Create customer surveys that don't suck. You know what customers hate? Boring, clunky, 40-question surveys. FeedbackForge creates interactive, conversational surveys that feel like a chat…backed by behavioral psychology.

Where to start: Sell survey templates built for emotion. White-label for enterprise brands. Include AI insights + action dashboards.

💡 StoryBank

This is an internal storytelling vault. CXOs don’t just need data—they need stories that move hearts and win boardroom battles. This tool collects stories from across the org (customer wins, magical frontline moments, wow moments) and stores them in a searchable, swipeable “story vault” with AI summaries, tags by theme, and plug-and-play presentation snippets.

Where to start: License to enterprise CXOs as a strategic alignment tool. Add AI-powered “story-for-this-moment” prompts for pitches, reviews, and strategy decks. Upsell with internal comms training and storytelling coaches.

💡 EXO Sim

Gamified training for new CXOs and CX teams. Think “The Sims meets business strategy.” Simulate scenarios (product recall, viral backlash, magic customer moment0 and let teams choose their CX response. Score them on emotional intelligence, customer happiness, long-term brand impact.

Where to start: Sell to Fortune 1000 companies for internal training. Partner with business schools or CX certification bodies. Create custom brand-specific simulation packs for $$$.

The game has changed. Experience is the product.
And CXOs are sitting on corporate budgets just waiting to be spent.

You don’t need a 50-person dev team or a VC check.
You need one killer solution that helps them deliver delight at scale.

Pick an idea. Build a proof of concept.
Send cold emails to CXOs on LinkedIn.

And just like that, you’re in the room where the money is.

Until next time,
Dwayne & Matt