Start My Idea: House Plants

Let’s root for some green—literally and financially.

Because houseplants aren’t just sitting pretty on windowsills anymore. They're blowing up on Instagram, TikTok, Etsy—you name it. Millennials and Gen Z are basically turning their living rooms into jungles. And where there’s obsession, there’s opportunity.

Let’s dig into this blooming trend. (Okay, that’s the last plant pun. Maybe.)

TODAY’S TREND
📈 House Plants

The hashtag #houseplants has over 12 billion views on TikTok. Google searches for “best indoor plants” and “plant care tips” are consistently spiking. People aren’t just buying plants…they’re collecting them, naming them, and even babying them. This is more than a décor choice. It’s therapy, status, and a lifestyle. And where there's lifestyle, there's a way to monetize.

TODAY’S IDEAS
💡5 ideas based on today’s trend

💡 PlantPal Kits – Starter Sets for New Plant Parents

Everyone wants to be a plant parent… until their fern croaks from overwatering. Sell beginner-friendly kits that include a low-maintenance plant, a cute pot, soil, plant food, and a simple care guide.

Where to start: Bundle the basics. Keep it beautiful and idiot-proof. Sell online through Etsy, Instagram, and local markets. Partner with realtors to gift them as “welcome home” packages.

💡 Leaf & Learn – Micro Plant Care Courses

Most people kill their plants faster than they can say “succulent.” Fix that by offering short, punchy online courses: "Keep Your Peace Lily Alive 101" or “Succulent Success for Serial Plant Killers.”

Where to start: Sell access through Skillshare, Udemy, or your own site. Upsell printable cheat sheets, or offer a “plant emergency hotline” membership.

💡 PotHeads – Custom, Funny Plant Pots

Everyone’s seen the “I wet my plants” pot. But you can go bigger. Create a brand that sells hilarious or stylish custom pots with personality (pop culture quotes, pet faces, zodiac signs, even plant pun collections).

Where to start: Use print-on-demand pottery or partner with local artisans. Sell on Etsy, TikTok Shop, or at plant swaps. Offer bundles with plant + pot combos.

💡 Rent-A-Jungle – Plant Staging for Homes & Events

Want your Airbnb, real estate listing, or wedding to feel lush and modern? Rent out houseplants for photo shoots, events, or home staging. Set them up. Pick them up. Rinse and repeat.

Where to start: Charge setup and rental fees. Offer monthly subscription packages to Airbnbs or offices for rotating greenery.

💡 The Underground Exchange – Plant Cutting Marketplace

This might be a stretch, but if it works it could be huge. Plant fanatics LOVE propagating. Create a platform or local pop-up where plant people can swap, sell, or buy rare plant cuttings and clones. Think the Pokémon card trading of houseplants.

Where to start: Take a cut of every transaction. Offer premium features like plant DNA testing (yes, that exists) or rare drop alerts. Build a collector’s club with exclusive perks.

The houseplant boom is alive and well, and it’s not going anywhere.

Whether you’re a green thumb or a greenhorn, there’s a business idea here that could grow into something beautiful.

Pick one. Water it with action. Watch it thrive.

Until next time,
Dwayne & Matt

P.S. Got a friend who talks to their plants more than people? Share this with them—they might just grow a business out of it. 🚀