💡 Start My Idea: Jorts

Welcome to another edition of Start My Idea.

This time, we're cutting it short—literally—with Jorts, the trend that's making a comeback in a big way. With over 301k searches and a spike of +200% in the last three months, denim shorts are back in the spotlight, ready for a modern twist.

Let's tailor these ideas...

TODAY’S TREND
📈 Jorts

Jorts, the beloved denim shorts, have woven their way back into our wardrobes. This resurgence is not just about fashion; it's about expression, sustainability, and versatility. Here's how you can stitch into this growing trend.

TODAY’S IDEAS
💡5 ideas based on today’s trend

💡 EcoJorts Launch a sustainable brand specializing in jorts made from recycled denim, appealing to the eco-conscious consumer.

Where to Start: Source used denim from thrift stores or recycling programs. Work with local tailors or manufacturers to design and produce a range of styles. Market your brand as a sustainable fashion choice on social media and eco-friendly fashion platforms.

💡 CustomCuts Workshop Offer workshops where customers can bring in old jeans to be professionally transformed into personalized jorts, complete with custom embellishments.

Where to Start: Set up a workshop space equipped with sewing machines and crafting tools. Offer a menu of customization options, including distressing, patches, and embroidery. Promote your workshops through local event listings and social media.

💡 Jortify Online Platform Create an online platform that allows customers to design their jorts virtually, which are then made to order and shipped directly to them.

Where to Start: Develop a user-friendly website with a design tool that lets customers choose styles, cuts, and customizations. Partner with a denim manufacturer to produce and fulfill orders.

💡 DenimRevive Subscription Box Curate a subscription box service that delivers vintage and upcycled jorts, paired with style guides and accessories.

Where to Start: Source vintage denim shorts from thrift stores, estate sales, and donations. Package them with complementary accessories and styling tips. Offer different subscription tiers based on style preferences.

💡 Jorts for a Cause Align your jorts brand with social causes, creating limited-edition lines where a portion of the proceeds goes to charity.

Where to Start: Identify causes that resonate with your brand and audience. Design special edition jorts that reflect these causes. Collaborate with charities to ensure transparency and impact, and use your platform to raise awareness and funds.

Each of these ideas threads the needle between the timeless appeal of denim and the innovative spirit of today's fashion entrepreneurs, offering unique ways to capitalize on the jorts trend.

If any of these ideas sparked your interest, or if you have any feedback, we’d love to hear what you think. Follow us on twitter/x and join the conversation in our reddit community at r/startmyidea.