Start My Idea: Reputation Management as a Service

Ever Google yourself and find something you didn’t post?

That’s your reputation online and in 2025, it’s worth more than gold. (Especially if your customers are looking before they buy.)

We live in the review economy. Now, more than ever, businesses need to look good online to survive.

TODAY’S TREND
📈 Reputation Management as a Service

Whether it's a law firm, med spa, or landscaping biz, every industry is now a click away from losing (or gaining) customers based on their digital presence.

Big brands have PR teams. But what about the little guys?

That’s your opportunity.

TODAY’S IDEAS
💡Ideas based on today’s trend

💡 Reputation Kits for Local Businesses

Dentists, auto shops, HVAC guys—they live and die by Google Reviews. But most don’t even know how to respond to a 1-star.

Where to start: Create industry-specific "Reputation Survival Kits": email templates, review response scripts, and a dashboard to track their score. Charge a monthly fee. Offer a $99 starter audit and upsell to a full-service plan.

💡 HIPAA-Safe Review Management for Clinics

Healthcare clinics can’t just "reply to bad reviews" because of patient privacy laws. But they still get trashed online.

Where to start: Offer compliant responses, automate feedback surveys post-appointment, and flag red alerts before they go public. Charge $300–$500/mo per location. Focus on dental, med spas, and private practices.

💡 Reputation Defense for Lawyers

Lawyers get bad reviews from opposing parties all the time. (Even if they won the case!) They need someone who understands both SEO and legal nuance.

Where to start: Build a reputation platform tailored to law firms. Track mentions, bury negative press with SEO content, and get them ranked on “best local lawyer” lists. Offer $1,000+/mo packages. Huge margins.

💡 Reputation Growth for Home Services

Roofers, landscapers, plumbers…they don't care about Yelp… until leads stop calling. This group is underserved and desperate for simple tools that “just work.”

Where to start: Bundle Google review generation (via text), customer satisfaction tracking, and simple automations. Charge $199–$399/mo. Bonus: Partner with CRM tools like Jobber or Housecall Pro.

💡 Delete & De-rank Personal Reputation Nightmares

This one’s not for businesses. It’s for people. Think bad mugshots, revenge posts, or embarrassing college blog rants still haunting search results.

Where to start: Launch a white-glove reputation cleanup service. Work with legal pros to remove slanderous content, run suppression SEO, and offer a high-ticket service ($3K–$10K+). Market to professionals, job seekers, and college grads.

This isn’t just a trend. It’s the new front line of digital marketing.

And guess what? Most business owners have NO CLUE how to manage their reputation online.

You do now. And there’s big money in being the person who fixes it.

Pick an industry. Build your niche.

Until next time,
Dwayne & Matt