💡 Start My Idea: Weekly Report 6/28/2024

Hey there,

Welcome to this week’s Start My Idea report, where we spotlight early-stage trends and emerging products that are grabbing attention in the market. Let's dive in!

TRENDS TO WATCH
📈 Weekly Trends to Watch

Trends on the Rise

• Dumb Phone:
  A bare-bones smartphone with limited features like calling and texting, also known as a "feature phone." With a rise in overstimulated adults and Gen Zers wanting to be less connected to the digital world, dumb phones are becoming increasingly popular. Predictions show the global market for dumb phones could reach nearly $10.6B by the end of 2024. Searches for the CAT S22 and the Punkt dumb phone have skyrocketed in the past year.

• Data Clean Rooms:
  Cloud-based environments that allow multiple companies to combine anonymized consumer data, ensuring compliance with privacy regulations. Retailers, CPG brands, and advertisers are using insights from data clean rooms to produce hyper-personalized advertising campaigns. With third-party cookies disappearing from Chrome by 2025, the adoption of data clean rooms is expected to grow significantly.

• Midi Health:
  A virtual healthcare platform for women in perimenopause and menopause. Midi Health's specialists provide care for symptoms often overlooked and misdiagnosed. Founded in 2021, the company has raised $85M and aims to have 1 million users by 2029. The market for menopause relief is expanding, with many women seeking medical treatments, holistic remedies, and educational resources.

• ATS Checker:
  Tools that scan resumes to ensure compatibility with applicant tracking systems (ATS) used by over 97% of Fortune 500 companies. These checkers help job seekers optimize their resumes for better visibility. Searches for “resume checker” have increased 7x in the past 24 months, highlighting the growing need for job search tech tools.

WEEKLY IDEAS
💡 Your Weekly Business Ideas

Based on this week's hottest trends, here are some quick-start ideas you could consider:

• Minimalist Phone Start-Up: Launch a line of minimalist phones targeting consumers looking to reduce their screen time and digital dependency, leveraging the growing market for dumb phones.

• Privacy-Focused Data Solutions: Create a service offering data clean rooms for small to medium-sized businesses, capitalizing on the trend towards privacy-preserving technologies in the advertising industry.

• Menopause Support Platform: Develop a comprehensive online platform offering virtual consultations, educational content, and community support for women in perimenopause and menopause, inspired by Midi Health.

• Resume Optimization Service: Establish a resume-checking tool that helps job seekers optimize their applications for ATS, riding the wave of job search tech tools.

For next week, we’ll continue to explore fresh ideas and provide insights to help you start your own business journey. Stay tuned!

If any of these ideas sparked your interest, or if you have any feedback, we’d love to hear what you think. Follow us on twitter/x and join our reddit community at r/startmyidea.

“I'm not saying I'm going to change the world, but I guarantee you that I will spark the brain that will change the world.” - Tupac Shakur