💡 Start My Idea: Weekly Report 9/20/2024

Hey there,

Welcome to this week’s Start My Idea report, where we spotlight early-stage trends, emerging products, and our top picks for expiring patents that are grabbing attention in the market. Let's dive in!

TRENDS TO WATCH
📈 Weekly Trends to Watch

Let’s take a look at what’s gaining traction this week. From cool new products to growing trends, here are the ones on the rise:

Sink Splash Guards: The Viral Kitchen Must-Have

Sink splash guards are protective barriers designed to prevent water, soap, and food particles from splashing out of sinks. Typically installed on the edges of the sink, these guards have become a TikTok sensation, with over 28 million videos featuring them. One popular sink splash guard is generating approximately $220K/month on Amazon. This product falls under the #TikTokMadeMeBuyIt trend, showcasing how social media virality can drive consumer demand. Other trending products in this category include fluted cabinets, grounding sheets, and rosemary water for hair growth.

Cyber Threat Hunting: Proactive Cybersecurity Measures

Cyber threat hunting is a proactive cybersecurity practice involving the active search for signs of malicious activity within an organization's network before breaches occur. Approximately 85% of organizations report that threat hunting has improved their overall security. With 93% of organizations planning to increase investment in this practice, and 69% aiming to boost their overall cybersecurity spending, this field is experiencing significant growth. This trend is part of the larger Increased Cybersecurity Spending movement, as phishing attacks grew by 61% last year and cybercrime costs are projected to reach $10.5 trillion by 2025.

Immersive Dining: Transforming the Culinary Experience

Immersive dining is revolutionizing how we experience food by incorporating elements of theater, art, and technology to create multi-sensory experiences. Particularly popular in tourist destinations, these dining experiences cater to those seeking novel entertainment options. According to Yelp, immersive dining is one of the biggest trends right now, with searches for underwater restaurants and dinner theaters growing by 263% and 109% respectively over the last 18 months. This phenomenon is part of the broader Immersive Experiences trend, fueled by advancements in AR, VR, and projection mapping.

Kojic Acid Face Wash: The New Skincare Essential

Kojic acid face wash is gaining popularity for its skin brightening and lightening properties. Derived from natural fungi, kojic acid slows down melanin production, making it effective in treating hyperpigmentation. Interest in this product is surging, largely due to the DTC beauty brand Derma. Searches for “Derma kojic acid face wash” have increased by 99x over the past two years. This trend is part of the larger Kojic Acid Skincare movement, which includes serums, soaps, and toners targeting discoloration and uneven skin tones.

WEEKLY IDEAS
💡 Your Weekly Business Ideas

Based on this week's trends, here are some quick-start ideas you could consider:

Radiance Skincare: A Kojic Acid Product Line

Capitalize on the growing demand for kojic acid skincare by launching Radiance Skincare, a line of products targeting hyperpigmentation and uneven skin tone. Offer a range of items including face washes, serums, soaps, and toners. Position your brand as a natural and effective solution for brighter skin, leveraging the surge in interest demonstrated by the 99x increase in searches.

Enigma Dining: An Immersive Culinary Adventure

Create Enigma Dining, a restaurant that combines gourmet cuisine with immersive elements like theater, art installations, and interactive technology. Target tourist-heavy locations to attract patrons seeking unique experiences. With significant growth in searches for immersive dining options, there's a ripe opportunity to stand out in the hospitality industry.

SplashGuard Innovations: Modern Sink Solutions

Develop SplashGuard Innovations, offering stylish and functional sink splash guards that prevent messes in the kitchen. Utilize social media platforms, especially TikTok, to market your products, tapping into the #TikTokMadeMeBuyIt phenomenon. Highlight user testimonials and create engaging content to drive sales, emulating products generating over $220K/month.

ShieldPro Security: Cyber Threat Hunting Services

Launch ShieldPro Security, providing proactive cyber threat hunting services to businesses aiming to enhance their cybersecurity measures. Offer tailored solutions to identify and mitigate potential threats before they cause damage. Given that 93% of organizations plan to increase investment in this area, there's a strong market for specialized cybersecurity services.

EXPIRING PATENTS
💡 Your Weekly Expiring Patents

Once a patent expires, its technology becomes available for public use. Here are our top picks for this week’s expiring patents:

💡 Attention Monitoring Software for Remote Meetings

• Patent: Methods and apparatuses for monitoring attention of a user during a conference

• Idea: Create software that analyzes participant engagement during virtual meetings to improve productivity and focus.

• Where to Start: Develop AI algorithms for attention tracking, ensure compliance with privacy laws, and integrate with popular video conferencing platforms.

• Link: US8516105B2

💡 Innovative Exercise Equipment

• Patent: Exercise handle and methods of use

• Idea: Design ergonomic exercise handles and attachments that improve workout efficiency and reduce injury risk.

• Where to Start: Develop product designs, collaborate with fitness professionals, and launch through sports equipment retailers.

• Link: US8172727B2

💡 Pressure-Release Beverage Devices

• Patent: Brew beverage device with pressure release

• Idea: Create innovative coffee makers or brewing devices that control pressure for optimal flavor extraction.

• Where to Start: Design brewing devices incorporating the pressure-release mechanism, establish manufacturing, and market to coffee enthusiasts.

• Link: US10194769B2

💡 Perfume-Dispensing Mobile Accessories

• Patent: Mobile phone having perfume spraying apparatus

• Idea: Create smartphone cases or attachments that can dispense fragrances, combining technology with personal care.

• Where to Start: Design the accessory compatible with popular phone models, source fragrance cartridges, and market to fashion-conscious consumers.

• Link: US7622084B2

“I'm not saying I'm going to change the world, but I guarantee you that I will spark the brain that will change the world.” - Tupac Shakur