💡 Start My Idea: Water Based Foundation

Welcome to another edition of Start My Idea.

This time, we're smoothing things over—with Water-Based Foundations, the trend that’s making a foundation in the beauty industry.

Let’s blend these ideas...

TODAY’S TREND
📈 Water Based Foundation

Interest in water-based foundations has doubled recently, with their lightweight and hydrating properties becoming popular for consumers. Search volumes have risen to 40,000, an increase of 100% over the last three months..

TODAY’S IDEAS
💡5 ideas based on today’s trend

💡 HydraHue
Develop a line of customizable water-based foundations that consumers can adjust to match their skin tone perfectly using a mobile app.

Where to Start: Partner with cosmetic chemists to create a base formula. Develop an app that allows users to photograph their skin and receive a custom-mixed foundation directly to their doorstep.

💡 Pure Canvas Subscription
Offer a subscription box that sends different shades and types of water-based foundations seasonally, catering to changing skin tones and needs throughout the year.

Where to Start: Curate foundations from existing brands or develop your own range. Set up an e-commerce platform and use digital marketing to reach beauty enthusiasts who enjoy experimenting with new products.

💡 EcoSkin Studios
Open a boutique that specializes in water-based beauty products, including foundations, where customers can also receive professional makeup applications using these healthier products.

Where to Start: Source a variety of water-based cosmetics and secure a retail location. Offer makeup consultations and tutorials to educate customers on the benefits of water-based products.

💡 DewDrop Tools
Create and sell specialized application tools designed to optimize the application of water-based foundations, such as specially designed brushes or blenders.

Where to Start: Design tools that complement the texture and consistency of water-based foundations. Manufacture prototypes and market them online and in stores that cater to beauty professionals and enthusiasts.

💡 Refresh Tutorials
Launch an online platform offering video tutorials on how to effectively use water-based foundations for different skin types and conditions.

Where to Start: Collaborate with makeup artists skilled in using water-based products. Create high-quality tutorial videos and build a community platform where users can share tips and results.

Each of these ideas taps into the increasing demand for water-based foundations, offering innovative ways to engage with health-conscious beauty consumers.

If any of these ideas sparked your interest, or if you have any feedback, we’d love to hear what you think. Subscribe to the new @StartMyIdea Youtube channel, follow us on twitter/x and join the conversation in our reddit community at r/startmyidea.